March 13, 2020
Rojeh Avanesian is the Senior Vice President of Finance at Hulu and leads all aspects of finance operations for the company, including annual operating plans, long range plans, forecasting, capital allocation, business case analyses, cash flow and debt management, compliance, as well as internal and external reporting.
Prior to joining Hulu in 2016, Avanesian served as the Chief Revenue Officer of Whalerock Industries. In that role, he was responsible for all revenue streams in the digital sector of the business and managed performance marketing, digital ad sales, and business analytics teams. Before that, he was the CFO at Pricegrabber, where his role was expanded to manage all sales functions including business development, traffic acquisition, and display media sales. Avanesian has also served in executive positions at MyLife Inc. (formerly known as Reunion.com), Yahoo! Inc., and myCIO.com, and began his career in finance and accounting roles at 3COM, Hewlett-Packard and the Clorox Company.
Avanesian holds an MBA with Honors from Santa Clara University and a B.S. in Finance & Accounting from San Jose State University. He lives in Los Angeles with his wife and three children.