Our Executive Team
President of Hulu
As President of Hulu within Disney Media & Entertainment Distribution (DMED), Kelly Campbell manages Hulu’s suite of on demand and live streaming businesses. Additionally, she oversees Disney’s Digital Media and Movies Anywhere businesses.
Campbell previously served as Chief Marketing Officer of Hulu where she led Hulu’s overall marketing across the SVOD and Live TV businesses. Campbell led a team of marketers who were responsible for creating and executing initiatives across brand, creative, subscriber growth, entertainment publicity, content marketing, consumer research and viewer experience. As CMO, Campbell worked closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand was reflected in every aspect of the Hulu experience.
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase.
Campbell has earned multiple accolades for leading Hulu’s marketing and business efforts, including being honored as one of Business Insider’s Most Innovative CMOs and 100 People Transforming Business, Variety’s L.A. Women’s Impact List honoree, AdAge’s Women to Watch, The Hollywood Reporter’s Marketing Masterminds, one of the Adweek 50 and Forbes’ Most Influential CMOs of 2019.
Campbell holds an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University.
President, Hulu Originals and ABC Entertainment
Craig Erwich is President, Hulu Originals and ABC Entertainment, leading development & strategy for Hulu’s original series and ABC Entertainment. Since joining the team in April 2014, Craig has overseen the straight-to-series orders for Hulu’s premium slate of originals including the Emmy® and Golden Globe Award®-winning The Handmaid’s Tale, the first-ever series on a streaming service to take home both awards in the drama series category; as well Golden Globe Award-winning series Ramy, Emmy® Award-nominated series including The Looming Tower, Catch-22, Castle Rock, and Pen15 alongside recent hit series Little Fires Everywhere, Normal People, The Great, Dollface, Shrill.
With over 20 years of experience in television development, Craig previously served as the EVP of Warner Horizon Television (WHTV), a division of Warner Bros. Television Group, where he oversaw development, production and business operations. Before joining WHTV, he served as EVP of Programming at FOX Broadcasting Company for 12 years where he was instrumental in the development of hit series such as 24, House, Prison Break and The O.C.
Executive Vice President of Data
Jaya Kolhatkar is Executive Vice President of Data, overseeing customer intelligence and all data and analytics related efforts at Disney Streaming. In her role, she is responsible for elevating customer intelligence, implementing strong data governance and driving a culture of objective, data-driven decision making.
Prior to joining Hulu, Kolhatkar served as the SVP of Global Data and Analytics Platforms at WalmartLabs where she built data and analytic platforms that provided data and tools for making business decisions at Walmart Inc. Kolhatkar joined WalmartLabs in 2013 as part of the acquisition of predictive analytics firm, Inkiru, where she was the Chief Analytics Officer and co-founder.
Before WalmartLabs, Kolhatkar worked in analytics roles at PayPal, eBay and Amazon.
Kolhatkar holds a Master of Business Administration from Villanova University and is based in Los Angeles, CA.
Senior Vice President, Finance
Rojeh Avanesian is the Senior Vice President of Finance at Hulu and leads all aspects of finance operations for the company, including annual operating plans, long range plans, forecasting, capital allocation, business case analyses, cash flow and debt management, compliance, as well as internal and external reporting.
Prior to joining Hulu in 2016, Avanesian served as the Chief Revenue Officer of Whalerock Industries. In that role, he was responsible for all revenue streams in the digital sector of the business and managed performance marketing, digital ad sales, and business analytics teams. Before that, he was the CFO at Pricegrabber, where his role was expanded to manage all sales functions including business development, traffic acquisition, and display media sales. Avanesian has also served in executive positions at MyLife Inc. (formerly known as Reunion.com), Yahoo! Inc., and myCIO.com, and began his career in finance and accounting roles at 3COM, Hewlett-Packard and the Clorox Company.
Avanesian holds an MBA with Honors from Santa Clara University and a B.S. in Finance & Accounting from San Jose State University. He lives in Los Angeles with his wife and three children.
Senior Vice President, Business Development and Operations
Annie Luo is Senior Vice President, Business Development and Operations, responsible for driving expansion efforts and relationships with partners and connecting business operations across the organization. Prior to joining Hulu, Annie worked at McKinsey & Company, where she was a founding member for their Consumer Tech & Media practice, leading operations and strategic alliances globally. She spent six years as the Head of Media, Entertainment, and Information practice at the World Economic Forum and held various roles across the top media brands including BBC Worldwide (Asia), CNBC, and Bloomberg Media Group. She holds a Master of Business Administration degree from Institut Européen d’Administration (INSEAD) and a Master of Arts degree in International Relations from Boston University. She lives in Los Angeles with her husband and two children.