August 31, 2023
Barrie Gruner is executive vice president, Marketing and Publicity, Hulu. In this role, Gruner oversees marketing strategy, paid and owned media, creative, subscriber acquisition, engagement & retention, events, social media, brand/device partnerships and communications for Hulu – inclusive of the brand and Hulu Originals which includes titles such as “The Handmaid’s Tale,” “The Kardashians” “Nine Perfect Strangers” and “Only Murders in the Building.”
Since joining Hulu in 2013, Gruner has helped guide the company to its current position as the preeminent destination for premium streaming content. She drove both communications and awards strategy that helped launch “The Handmaid’s Tale,” which went on to sweep the 2017 Emmy® Awards, including the award for Outstanding Drama Series that cemented Hulu in history as the first streaming platform to take home the prestigious honor. Over the past year, Gruner led marketing campaigns for several marquee titles including “Only Murders in the Building,” leading it to become the most-watched comedy in Hulu history, and “The Kardashians,” the most-watched unscripted series and premiere in Hulu history. She also recently added all marketing functions for Hulu to her purview.
Gruner is a marketing and publicity visionary who has been recognized with both the Variety Digital Marketing Impact 2022 list and Variety New Leaders 2020. In 2022, her team took home 18 ProMax awards for their outstanding work in the entertainment marketing space and she helped lead the way for Emmy campaigns that earned Hulu Originals a record 58 nominations. Additionally in 2022, for the second consecutive year, Hulu Marketing was nominated for ProMax creative marketing team of the year under her leadership.
Forever curious, she has experienced the industry through nearly every media type. She started her career in film (Miramax Films), then moved into books (Miramax Books), magazines (Entertainment Weekly), linear television (TNT and TBS), and ultimately streaming television (Netflix, then Hulu).
Gruner is driven by building teams and developing talent, and prides herself on being a positive and inclusive leader. She is also an active member of BAFTA, HRTS and the Television Academy.
Outside of work, she sits on the board of WHCHC, a nonprofit organization that builds homes and provides services that help lower-and-fixed-income people move from insecurity to stability.