March 16, 2020
As President of Hulu within Disney Media & Entertainment Distribution (DMED), Kelly Campbell manages Hulu’s suite of on demand and live streaming businesses. Additionally, she oversees Disney’s Digital Media and Movies Anywhere businesses.
Campbell previously served as Chief Marketing Officer of Hulu where she led Hulu’s overall marketing across the SVOD and Live TV businesses. Campbell led a team of marketers who were responsible for creating and executing initiatives across brand, creative, subscriber growth, entertainment publicity, content marketing, consumer research and viewer experience. As CMO, Campbell worked closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand was reflected in every aspect of the Hulu experience.
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase.
Campbell has earned multiple accolades for leading Hulu’s marketing and business efforts, including being honored as one of Business Insider’s Most Innovative CMOs and 100 People Transforming Business, Variety’s L.A. Women’s Impact List honoree, AdAge’s Women to Watch, The Hollywood Reporter’s Marketing Masterminds, one of the Adweek 50 and Forbes’ Most Influential CMOs of 2019.
Campbell holds an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University.